We are going to answer a few questions so you can walk away with a clearer understand of Marketing and Communications. We will answer questions including:
What is the difference?
Are they necessary?
Do you need both?
Ok so lets started. In short, Communications is the message that promotes your Marketing strategies.
Marketing focuses on ‘the who’. Marketing is research, analysis, planning, executing and measuring all activities related to acquiring customers for your products and services. Marketing is preparing people to buy. Marketing includes:
Communications is how you deliver your marketing idea, it is all about consistent messaging of your business across all channels. Communication is ensuring a standard message is being delivered to your customer. Communication includes:
Both are extremely important in developing a strong and consistent presence, to ensure your target audience understands what you do and why they should pick you.