Marketing is all about trial and error, you have to test, measure and then implement. Here are a few marketing techniques that have been very success for business.
Make them laugh
Use humour in your message, someone will remember, share or interact with something they find amusing. Remember: Keep it clean and make sure you don’t offend.
Attract attention by sharing expertise
Share your knowledge so your audience can see you know what you are talking about. Give a little insight to impress your audience and show them you have the knowledge behind the product or service on offer.
Use celebrations to your advantage
Celebrations are a great way to get your brand out there, use an annual occasion and brand a product that related to it to give away. This will increase awareness and brand association with your target audience on a regular basis.
Share their opinion through testimonials
People love talking and sharing opinions so ask them for their opinion and use it. It will make them feel like a star and real reviews are a fantastic marketing tool.
Hashtags are a great way to gain exposure, if you are posting about your products or services use generic tags so it is easier for people to find you. Keep it generic and fun for example if you are selling custom USB’s a few tags could be #information #keepitsafe #usb #computer #unique and so on.
Use the press
Send out media releases for you little milestones, the more journalists see your name the more likely you will be published. These don’t have to be long a great media release has 5-6 short 1-2 sentence paragraphs, this keeps it short, sweet and to the point.
Get to know your local community
Get out into your community at local events, participate in charity events and fun days. This exposure is priceless and it is a great way to see how your market works and reacts to your product or service.
Make it personal
Use e-marketing wisely and keep it personal. Don’t use generic emails like email@example.com or firstname.lastname@example.org, instead use personal email address for example email@example.com. This gives the viewer the impression that an individual has taken the time to email them.