Animated is the process of creating continuous motion and shape changes by means of the rapid display of a sequence of static images that minimally differ from each other. Animated video encourages, explains and engages an audience unlike tradition video.
Here are 6 reasons to make an animated video:
Short on resources?
Animated video doesn’t need actors or ‘on-camera talent’, so there is no ‘fake’ or ‘awkward’ acting on screen - in short there’s no pressure to perform. There is also no need for camera or filming equipment.
You are a Control Freak?
Animated videos give you full control over the environment, you can go beyond the abstract and artistic limitations of film. You have complete control in an animated world. There are very few limits with animated video.
Don’t like the way something looks?
Once you have shot traditional footage it is very hard to go back and re-shoot or swap a single screen. You risk distracting your audience with a minor change - a slightly different hair style, the wind is blowing a flag or tree is a different director or the time on the clock is different. Animated video gives you the freedom to change any detail, and it details can be changed in a matter of minutes.
Have a lot of statistics?
If you have a lot of statistics you need to share animation can make the numbers more engaging. In fact according to the University of Minnesota people are 43% more like to be persuaded by a speaker's presentation when they see visuals. Animation helps bring data to life and the combination of both sight and sounds gives the numbers a deeper meaning.
Do you need to explain something complicated?
The majority of us a visual creatures, and the old saying goes it is better to show than tell still fits today. Animation can bring an idea and concept to life like no other medium can.
Do you need to humanise something?
Animation has the ability to humanise something that may be considered mundane. Traditional video can spark emotion and create the warm and fuzzy feeling but it proves a challenge for a process or certain industry promotions. Animation can humanise a product or service and create a connection with the audience.