Video is a fantastic medium that is extremely versatile. Videos can and should serve more than one purpose. The video’s job is not done after you have embedded it on your website, make sure you are maximising your investment and getting the most from it.
Here are 4 unique ways to use your video.
Sharing your video via email is a great way to grab your audiences attention. Getting video views from your email newsletter isn’t a one-way street, your video should also be getting more subscribers for your newsletter. According to RealSEO, 82% of marketers are saying that video email marketing is effect while 60% of these marketers say that video in emails have helped improve sales conversions.
Presentations, Conferences and Conventions
Take an iPad, Tablet, TV or projector with you and display your video. Most of the time it’s hard to hear the video so you could supply disposable headphones or just simply have it playing with little or no sound. It’s a great way to capture the wandering eye or have people stop and watch as they are wandering around.
Your video is a snapshot of your organisation, product or service so use it. It shows potential investors that you believe in it and it also allows them to understand in a matter of minutes. A well developed video gives investors enough information to entice them to want to learn more about your company.
Use it to recruit
A video can convey enough about your company for applicants to decide whether to take the next step of gathering more information. Video also impresses potential employees and it’s a great way to entice top candidates.